Acme Corp Case Study

Traffic was growing but revenue stalled. Low funnel leaks, weak email flows, and slow PDPs.

• Audit of analytics, PDP speed, and paid → landing alignment.
• Rebuilt onboarding + win-back flows with segmentation.
• Introduced UGC creatives; aligned ad messaging to on-site copy.

• CRO sprints on PDP/checkout, schema & internal links.
• Lifecycle emails (welcome/nurture/win-back) with A/B tests.
• Weekly creative refresh + audience pruning on paid.

• 2× conversion rate with stable traffic.
• AOV up 39%; CAC down 33%.
• Net +71% revenue in 12 weeks.