Retail • Case Study

RetailCo Case Study

Technical SEO + content velocity + PDP performance.

Organic Sessions
— +64%
Revenue
— +40%
Core Web Vitals
Needs work Good
Case study hero

Problem

Thin content, slow PDPs, weak internal links.

Approach

  • Fix CWV, lazy-load media, compress images.
  • Topic clusters; briefed content with internal links.
  • Review schema + UGC on key categories.

Solution

  • Templates for PDP copy; faceted nav crawl rules.
  • Monthly content sprint with link targets.

Results

  • Organic up 64% YoY; revenue up 40%.
  • Core Web Vitals to “Good” on 80% of pages.

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