StartupX Case Study

Paid was expensive; landing pages weren’t speaking to segments, and there was no referral engine.

• Segmented LPs for roles; creator pipeline in 2 tiers.
• In-product referral loop; activation emails.
• Weekly message testing & pricing page clarity.

• Library of short video proofs; social proof across LPs.
• Self-serve checklist; lifecycle nudges by segment.
• Dashboards for sign-up → activation → paid.

• 5× sign-ups at half the CPL.
• Activation +17pp with role-based onboarding.
• Stabilized month-over-month growth.